What is εthos?

Character is that which reveals moral purpose.
~ Aristotle

About

At Ethos Insurance Agency, our name reflects our core belief—true character and integrity should guide every decision. Aristotle used the term ethos to describe credibility and trustworthiness, qualities essential in any advisor. Unfortunately, in today’s insurance industry, these values are often overshadowed by profit-driven motives.

After years of working for large insurance companies, I became disillusioned by the lack of ethics in how policies were sold and clients were treated. I founded Ethos Insurance Agency to change that—to be a true trusted advisor who puts clients first.

The term broker is often thrown around as a marketing tool, much like the word fiduciary, yet rarely lived up to. At Ethos, we take the title seriously. We work for our clients, not the insurance companies.

Our goal is to provide comprehensive, unbiased guidance, ensuring individuals, families, and businesses get the right coverage, at the right price, from the right provider. Whether you need personal, commercial, life, or health insurance, we are your one-stop shop, dedicated to protecting what matters most to you.

Zac Cooper | Founder

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